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Wednesday, January 18, 2006

What's your New Year's Resolution?

Nintendo's executive VP of sales and marketing Reggie Fil-Aime stated in a recent interview he had five resolutions for the industry in 2006.
1) "keeping our eyes on the prize"
2) "keeping mass in the mass audience"
3) "stop turning away new players"
4) "to turn game development into a democracy of great ideas"
5) "improving the way consumers play and get into games"

Reggie states that Nintendo will have the "most entertaining products in the marketplace." They'll keep gamers in gaming by making sure the cost of their systems doesn't shut out consumers by being "too exclusive and expensive."

He also says Nintendo will stop turning away new players by trying to focus on a "wide range of consumers" instead of niche markets. They'll accomplish that with "affordable" game development costs on the Revolution. This is a common trend that Nintendo seems to be following as of late and it will be interesting to see how this will turn out for them.

Aime also goes on to state that the Nintendo Revolution will launch with a wide array of games available ranging from all sorts of genre's. Entertaining software, backward compatability, new innovative control scheme! Is anyone else excited! Like I always say GAME ON!