Play the Wii at Six Flags!

Six Flags (NYSE: SIX - News) and Nintendo of America today announced a sponsorship and marketing agreement under which the Wii video game system will be the Official Gaming Console of Six Flags parks and Six Flags will offer complimentary game-playing at Wii Gaming Stations throughout select Six Flags-branded theme parks. In addition, the companies will collaborate on marketing initiatives, including a national sweepstakes promotion for Six Flags on Nintendo.com.

Nintendo’s new Wii system became one of the hottest gifts this holiday. Consumers purchased more than a million Wii consoles in just the 44 days between U.S. launch and year end — which represented every Wii console available at retail. As its popularity reflects, Nintendo’s unique system brings gaming to the masses by providing something for everyone, from the most seasoned gamer to those experiencing video games for the first time.

“This agreement with Nintendo enables us to partner with a company, and a product, that has major relevance in the lives of today’s families. When this audience is not in our parks, more often than not they are at home playing video games — and now they can do both in one place as we continue to build Six Flags into a supermarket of entertainment,” said Mark Shapiro, Six Flags President and CEO. “This alliance further illustrates our intent to partner with trusted and valued consumer brands that will increase our touch points and expand our reach.”

“We look forward to continuing to build the Wii’s leadership position in video gaming by making the system available to millions of guests who visit Six Flags every year,” said Perrin Kaplan of Nintendo America. “The Wii system is dedicated to reaching a broad audience, and we look forward to sharing the ultimate gaming system with Six Flags guests beginning in 2007.”

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